Microsoft’s Twitter account for Xbox Game Pass has kept a fairly irreverent tone since the service launched in 2017, and fans' reactions to the service’s recent branding update led to a tweet Monday poking fun at the modified logo.
The tweet, titled “RE: our new logo,” shows off the new version of theXboxGame Pass logo with annotations made in the infamously meme-worthy Comic Sans font, and notes that the service is “still called Xbox Game Pass,” and simply uses the Xbox logo as shorthand for the full name.
RELATED:Microsoft Changes Xbox Game Pass Branding
According to the post, the new Game Pass branding doesn’t cost as much for fans to get as a tattoo, and doesn’t have as large a footprint as the original neon sign version of the logo, making it a better fit for gameplay trailers. Simplifying things for the sake of versatility seems to be the name of the game here.
Based on the tone of the post, the tweaked brand doesn’t seem to be heralding anyupcoming major changes to Game Pass, at least in name. Keeping things familiar going into the next generation will probably end up being a strong strategy, as Game Pass proved to be a bright spot in what’s overall been a tough few years for Microsoft’s gaming division.
While Xbox Game Pass doesn’t seem to be on its way out anytime soon, the same can’t be said of fellow serviceXbox Live Gold. Microsoft’s long-running paid multiplayer service has been speculated to be dropping its subscription fee soon in favor of free multiplayer access. The idea seems far-fetched given how long the Xbox line has relied on paid multiplayer as a business model, but if true, free multiplayer could go a long way toward bringing fans back for the Series X.
Recent additions to Game Pass include a preview build of Obsidian’s newfirst-person survival gameGrounded,Codemasters' racing simF1 2019, andYakuza Kiwami 2from Sega.
MORE:Grounded Out Now in Early Access, Available Through Xbox Game Pass
