Marvelsuperheroes went missing in action for a while but the Avengers marked their return as one of pop culture’s most prolific franchises with the premieres ofWandaVisionandThe Falcon and the Winter Soldier, both of which turned out to be real winners for Disney Plus. However, by now it’s become official that theCaptain Americaspinoff had a lot more draw for audiences.
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While Nielsen has its own way of measuring data, it all comes down to ranking content by the millions of minutes of watch time put in by viewers each week, and going by that metricWandaVisionbrought in a weekly average 600 million minutes watched, a figureThe Falcon and the Winter Soldierwas already beating comfortably by week two and completely demolished in episode five (855m minutes) when it beat out even Netflix' biggest hits, just before Anthony Mackie’s big reveal as Captain America.
Even if both series were absolute hits, this does meanThe Falcon and the Winter Soldier’smovie-like Marvel approach still remains more attractive in TV format, although it still falls short ofStar Wars’universal appealasThe Mandalorian’ssecond season easily surpassed the 1 billion minutes mark on a weekly basis, crowning it as Disney’s undisputed streaming champion for now.
So what does all this mean for Disney? Well,The Falcon and the Winter Soldierdid what onlyThe Mandalorianand Pixar’sSoulhad managed, rise to the top of the streaming charts, even despite Disney Plus being available to just half of Netflix’s user base.WandaVisionwas a niche departure from the MCU’s classic brand of action, which probably played its part in it not being as popular asThe Falcon and the Winter Soldier, though it still bear mentioning the latter had -arguably-more emotional depth in its characters thanWandaVisiondid.
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