Netflix’s newest shark show climbs streaming charts as the platform emerges as a new rival for Discovery and National Geographic’s shark content. Netflix’s original content has been expanding in recent years, from airing the WWE’s Monday Night RAW exclusively, to a number of movies and shows that are direct competitors with other streamers and TV platforms.
Now,The Hollywood Reporterhas confirmed Netflix is successfully branching out with shark content ahead of Discovery’s Shark Week and during National Geographic’s SharkFest. This includestheir docuseriesAll the Sharks, where teams of shark experts compete to photograph the most types of sharksfor a charity prize. It’s the sixth most-popular TV series on the streamer as of writing.
What All The Sharks' Success Says About Netflix’s Shark Content
The Streamer Might Have Strong Competition With Established Shark Events
All the Sharksisn’t Netflix’s only recent, non-fiction shark program to get popular. OnJune 30, they releasedShark Whisperer, a movie about Ocean Ramsey and her controversial approach to free swimming with sharks. The film has maintained popularity on the platform, withAll the Sharksjoining it not long after.
While Netflix is also home to some horror movies about sharks, like thepopularUnder Paris, these documentary approaches showcase the realities of sharks. They’re also doing soas Nat Geo’s SharkFest continues - it started on July 5 - and ahead of Discovery’s Shark Week,which doesn’t start until Sunday, July 20. Netflix is far ahead of its shark competition.
Of course, Nat Geo and Discovery have the advantage of established, event-focused shark programming that will be coming out during their respective events.This includes SharkFest’sJaws @ 50: The Definitive Inside Storyand Shark Week’sDancing With Sharks, alongsideother shark documentariesthat will be featured in the coming weeks. Even so, Netflix is trying to eek into the competition.
SharkFest programming will also be available on Disney+ and Hulu, while Shark Week programming will also be on Discovery+ and HBO Max.
Our Take On Netflix’s Success With All The Sharks
Will Future Shark Programming Have A Similar Impact?
[T]he success ofAll the Sharksindicates they could provide some competitive programming.
Netflix appears to be testing the watersby releasingAll the SharksandShark Whispererso close to when SharkFest and Shark Week begin. Their current popularity can likely be attributed to these other events, especially since they’re all happening so close to one another. Given the latest program’s popularity, it seems the streamer could push for more shark content.
While it’s unclear what the future holds forNetflix’s shark content, the success ofAll the Sharksindicates they could provide some competitive programming. It’s not clear if this is building into the streamer making their own shark-focused event at some point or not. But capitalizing on SharkFest and Shark Week seems to be working thus far.
